ABOITIZLAND LAUNCHES ITS NEW BRAND IDENTITYTuesday, January 13, 2009
AboitizLand, Inc. introduces a more distinct brand identity, in response to the need to refresh its symbols to better convey who it really is to itself and to its partners.
We have defined for ourselves what the company stands for, what it means for each of us in the AboitizLand team to contribute to each project, and what this will mean, not only to the company, but also to our vecinos and our partners. (Vecinos is the Spanish for neighbors; used by AboitizLand to mean its homeowners.)
As a company, we seek not only to build, but to nurture – never losing sight of the ultimate reason for our existence –-- enduring villages that foster long-term relationships.
This is aptly captured by the brand symbol / logo, dubbed as ‘Community Life’, which represents our passion for ‘nurturing communities’ through the relationships we build between people, buildings and nature.
The new symbol sports basic shapes like squares, leaf-shapes, and circles symbolizing buildings and hard infrastructure, nature, and people, respectively in a balanced square design set beside the AboitizLand name.
Our new tagline, ‘Made for Life’, beautifully expresses the message that we want to convey to our vecinos: AboitizLand communities, whether residential, commercial, or industrial communities, are created for life.
Communities that nurture and support lives and relationships.
Communities that assure and sustain the value and quality of our vecinos’ investments.
Communities that will endure.